Managing & Leading Strategic Communications
Training fee including food, lodging and tourism: $3,000.
Persons who cannot join the training on the scheduled date can have it on a date convenient to them either online or in person but are required to give Sopodiva a six-week notice prior to their chosen date.
Available upon request
Price:
$3,000.00
Introduction
Communication is the lifeblood of every human organisation including businesses without which nothing can really happen. Managing communication to ensure its intended objectives are realized is something that cannot be overlooked. This SOPOPROF course has specifically so designed to ensure that participants are well positioned to overcome communication challenges faced in the corporate environment.
Training Objectives
Participants should at the end of this training be able to
- Improve stakeholder engagement and relationship building skills.
- Assess brand and reputation, ensuring they are consistent, understood and valued by stakeholders.
- Develop shared understanding of organisational mission, vision, values and business objectives.
- Use communication activities to win employees’ understanding of and commitment to change and transformation.
- Effectively guide team members and PR professionals in developing communication strategies and plans that support business objectives.
Who Should Attend?
Professionals and leaders who wish to learn more about the communication challenges currently facing their organisations and improve management of communications within their teams.
Training Outline
- Relational leadership: influencing and inspiring through relationships
- Building trust & credibility: integrity, likeability & perceived expertise
- Guiding stakeholder communications: interpreting strategic issues & providing strategic guidance
- Inspiring, influencing and persuading through storytelling
- Focus on the triple bottom line: economic, environmental & social performance
- Ethos and desire: communicating compelling visions that change corporate culture
- Walk the walk, talk the talk: the leader’s role during change
- Commitment from senior managers: creating a coalition of committed communicators
- Transparent communications & reputation risk management
- Aligning communications strategy with business objectives
- Structuring communications to support a high-performance culture
- Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity
- Managing resources efficiently: people, technology & budgets
- Engaging & empowering employees: effective communications within organisations
- Turning managers into effective communicators: capabilities, core competencies and performance
- Engaging hard to reach employees: call centres, remote offices, field engineers, sales people
- Helping new employees settle in and feel part of the organisation
- Corporate identity, image & reputation, vision, mission & values
- Building competitive advantage and business through branding
- Sharing the investment story: Investor relations and financial PR
- The leader’s communication role during crises
- Developing a personal action plan
Training Methodology
This SOPOPROF training course will combine presentations with interactive practical discussions, supported by video materials, activities, and case studies. Participants will be encouraged to share real-life experiences throughout the training.
SOPOPROF Tour
- Day one: participants will have the opportunity to visit and explore the University of Ghana.
- Day two: participants explore the Accra Mall and take the chance to watch a movie at the Silverbird Cinema before making their way back to the hotel.
- Day three: participants will tour the Kwame Nkrumah Mausoleum.
- Day four: industrial tour within Accra or Tema Metropolis
- Day five: participants will have to take enough rest on this day as they will embark on a much longer trip on day six.
- Day six: a trip to a tourist site outside Accra