Technical textiles and their recent advancements

Technical textiles

Technical textiles, designed for specific purposes other than clothing or home furnishing, serve various sectors. Examples include automotive, medical, geotextiles, and protective clothing. These textiles boast unique properties and characteristics. They are manufactured using advanced techniques and innovative materials, offering features like high strength, UV protection, and water repellency. Consequently, they play essential roles in … Read more

Martindale Abrasion Tester Test Results Review

Martindale abrasion tester

Martindale Abrasion Tester is a widely used instrument in the textile and furniture industries to evaluate various materials’ quality parameters. This article aims to provide a comprehensive review of Martindale Abrasion Tester test results, highlighting their significance, interpretation, and factors that can influence the outcome of the tests. Introduction The Martindale Abrasion Tester is an … Read more

Supplier Selection Criteria for A Garment Order

Supplier selection

Supplier selection criteria: Many industries have adopted the flexible production philosophy of mass customization as a reaction to the fast-changing customer demand environment. In relation to that mixed-model production (MMP) is a possibility for increasing flexibility, especially in the assembly department. However, many apparel companies have failed in their transition from traditional manufacturing to new, … Read more

Core Spun Yarn and Its Applications in Textile Industry

Most of the fabric type is applicable to create a major lot of apparel. Among those fabric types, core spun yarn is one of them. These yarns are a fabric type that requires to get made by wrapping a staple polyester around a non-filament polyester fiber during the spinning process. In the apparel industry, core … Read more

What tasks a merchandiser should do?

Garment sample room
The Roles & Responsibilities of a Merchandiser
Mahir Faisal, Sajib Kumar Das, Md. Anowar Hossain, Md. Monir Kishore, and Md. Ariful Hasan Akash

Merchandiser | Tasks: Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.

A merchandiser for clothing acts as a link between the industry and the consumer. He is responsible for managing every task, including purchasing the raw materials needed to complete the product, creating and finishing the garment, creating paperwork, and finally delivering. He is actually the principal person in charge of ensuring that the product is made on time.

A clothing merchandiser serves as a liaison between the buyer, numerous company departments, and affiliated businesses to facilitate the execution of the order. By “allied companies,” we mean “factories for stitching,” “fabric, accessory, and embroidery firms.” These can be outsourced and need not be actual homes. The apparel merchandiser must be aware of what is expected of him in order to contribute to the business and succeed on the market.

The garment merchandiser’s job is to manage the order from the moment the buyer places the purchase through shipping, determining account profitability, and receiving payment in the bank. In a nutshell, a clothing merchandiser evaluates, plans, acquires, handles, and supervises the complete order from beginning to end.

What tasks a merchandiser should do?

Types of Merchandisers?

  • Fashion Merchandiser: Fashion Merchandiser are who designs & develops process of Product.
  • Production Merchandiser: Production merchandisers interact with customers, and their main responsibility is to fulfill tasks in accordance with their needs and promptly deliver finished goods to the customer’s location.
  • Retailer Merchandiser: The retailer sells goods things in smaller amounts, acting as a middleman between the wholesalers and final customers. A merchandiser for retailers is both marketing and client manager. He establishes the location, timing, and amenities to move the products.

Roles of a Fashion Merchandiser?

  • Create visually appealing displays that are appropriate for our target audience, our budget, and current fashions.
  • Make a monthly plan and budget for visual merchandise at several places.
  • Store layouts should be planned, sourced, and implemented with care.
  • Get the clothing, accessories, and shoes you’ll need to finish your creations.
  • Work together with distributors, suppliers, and fashion designers to finalize deadlines and negotiate contracts.
  • Discuss the requirements for the campaigns for advertising in close collaboration with the marketing division.
  • Attend trade events, seminars, and fashion shows on behalf of the company.
  • To discuss sales reports and customer opinions, schedule a meeting with the sales manager.
  • Make sure there are adequate resources and items in each store to finish the visual displays.

Roles & Responsibilities of a Fashion Merchandiser?

Details/samples from the customer/buyer
Discussion with designers and understanding the requirements
Fashion forecasting process for trend analysis
Development of other designing requirement
Developing prototype
Sample development
Product specification development Merchandising planning

Roles of a Production Merchandiser?

  1. Proto Sample Order Query: First stage where the buyer will investigate about the order from the Merchandiser.
  2. Forwarding TechPack: After conducting the order inquiry, the buyer will provide the seller a “Tech Pack” or technical specification sheet. The tech pack contains all the information on a certain look and the follows:
    • measurements;
    • fabric;
    • a style code;
    • surface decoration details;
    • product style
    • design; etc.

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